La French-Connexion
sets up french gastronomy brands in Asia

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Founded in 2016 by Guillaume Luquel, La French-Connexion’s mission is to help outstsanding french gastronomy firms to establish a distribution in asian countries.


Some of the brands we help

La French-Connexion :
your representative in Asia

Setting-up your own distribution network

Identify the best possible business partners for each brand / company

Business development

Set-up, develop and look after your business in Asia.

Organize and secure your operations.

Help you to improve your internal export department (customer service, logistics, quality control, finance…)

My passion and dedication for your brand.

A gastronomy lover, passionate with Asia, I have a degre in international business (ICN 95) and a MBA in Luxury Brands management (HEC 2013). I have built several companies in my career, all of which were dedicated to export the best of french know-how overseas.

Key-figures :

– 23 years experience
– 18 years of international business development
– 8 years based in Asia
– 8 years involved with gastronomy

Our partners

We proudly represent a number of prestigious french brands among which : Groupe SASA-Demarle, Oberti, Chambost, Andrésy, Sélectissime, Les Moulins Familiaux, Champagne BLIN, Domaine de Chanzy, Champagne Doyard-Mahé


“Thank you Guillaume for your assistance and professionalism.

Your large array of skills has helped us here, at the farm, to improve our organization.

Your knowledge of asian markets and local distribution networks have made it possible for us to start exporting efficiently.”

Patrice Lambert – la Ferme aux Escargots

If we summarized our partnership with La French-Connexion in one word, it would be « efficiency ».

Since we started working together with Guillaume Luquel in 2017,we have been able, thanks to him, to regain control of our distribution network, boost the business and establish an efficient monitoring system.

 La French-Connexion has now become a natural extension of our company, and is one of the key factors of success of the Sasa-Demarle group globally.

 With key values like professionalism, seriousness, customer service and value creation, we could not but extend our cooperation and this is why we asked Guillaume to cover.

Japan lately, which is our biggest export market.

We are delighted with the success of La Frencg-Connexion and we wish to continue together like this for a very long time.

Pierre Bonnet – Global Sales & Marketing Director de Sasa-Demarle

Export markets are, by definition, markets where cultural differences can be an issue. To be helped in that endeavour by an expert is a real strenght.

Such expert, however, needs to be there physically, with customers, as often as possible. This is the only way to garantee a steady development.

Guillaume has been this expert for us for the last 2 years, and thanks to him we have gained a lot of time o our development.

He is an expert of taste and quality, and a connaisseur of french terroirs, therefore the perfect ambassador for the french culinary experience.

Bruno Cassan – Direction Générale – Andresy Confitures

“In a small company of 33 persons, still mainly dealing with the french market, a sales & marketing manager such as me will never have the human ressources capacity to handle export business in Asia.

 This is why I am deeply satisfied to have a cooperation with Guillaume Luquel from La French-Connexion. He is helping me to develop in complete transparency, in a way and at a very speed perfectly suitable for a small company like us, a very good business in several asian countries at the same time.”

Didier Le Guen – Directeur Commercial et Marketing – Chambost

Find out more about the latest trips and discoveries from La French-Connexion in Asia :


You are a gastronomy ingredient or kitchen equipment firm and you wish to establish / develop your business in Asia ?

You want to know more about La French-Connexion and our missions ?

185 boulevard Malesherbes 75017 PARIS
+33 6 74 22 09 89

Contact La French-Connexion and let’s start your business in Asia together !